The role of theory of mind and edutainment messages in recognizing native advertising : a test of the CARE model
Eunjoo Choi and Matthew A. Lapierre
| Year of publication: |
2025
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|---|---|
| Authors: | Choi, Eunjoo ; Lapierre, Matthew A. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 44.2025, 5, p. 907-924
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| Subject: | Covert Advertising Recognition and Effects model | journalism | native advertising | persuasion knowledge | theory of mind | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2422783 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531745