The role of threat-based awe and construal level in charitable advertising
Year of publication: |
2022
|
---|---|
Authors: | Septianto, Felix ; Nasution, Reza Ashari ; Arnita, Devi ; Seo, Yuri |
Subject: | Concern for others | Construal level | Disaster-relief | Perceived donation efficacy | Perceived need | Powerlessness | Threat-based awe | Fundraising | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects |
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