The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
| Year of publication: |
2004
|
|---|---|
| Authors: | Zahay, Debra ; Peltier, James ; Schultz, Don E. ; Griffin, Abbie |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 44.2004, 1, p. 3-18
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