The role of varying information quantity in ads on immediate and enduring cross-media synergies
| Year of publication: |
2012
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|---|---|
| Authors: | Chatterjee, Patrali |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 18.2012, 3 (1.7.), p. 217-241
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