The role of WWW sites in delivering brand's value : the user-based evaluation
Rainer Breite and Kaj U. Koskinen
| Year of publication: |
2008
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|---|---|
| Authors: | Breite, Rainer ; Koskinen, Kaj U. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 21933686. - Vol. 2.2008/09, 1, p. 39-58
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878491