The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Alternative title: | El papel desempeñado por el conocimiento del país y la familiaridad con el producto en el efecto del país de origen |
---|---|
Year of publication: |
2012
|
Authors: | Guina, Fernanda de Tavares Canto ; Giraldi, Janaina de Moura Engracia |
Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 6.2012, 2, p. 81-94
|
Subject: | Country of origin effect | country image | attitudes | brazilian beef | 7901 10-03-14; 7835/0206 | Herkunftsbezeichnung | Designation of origin | Brasilien | Brazil | Rindfleisch | Beef | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenimage | Brand image | EU-Staaten | EU countries | Internationales Marketing | International marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassungen in span. und portug. Sprache Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.3232/GCG.2012.V6.N2.05 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Guina, Fernanda de Tavares Canto, (2015)
-
De Nisco, Alessandro, (2016)
-
The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan, (2014)
- More ...
-
Guina, Fernanda de Tavares Canto, (2012)
-
Guina, Fernanda de Tavares Canto, (2015)
-
Guina, Fernanda de Tavares Canto, (2012)
- More ...