The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Aarti S. Ivanic; Kenneth Bates; T. Somasundaram
| Year of publication: |
2014
|
|---|---|
| Authors: | Ivanic, Aarti S. ; Bates, Kenneth ; Somasundaram, T. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 4, p. 407-419
|
| Subject: | Hörfunkwerbung | Radio advertising | Sprache | Language | Ethnische Gruppe | Ethnic group | Zielgruppe | Target group | Werbewirkung | Advertising effects | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481188