The roles of website characteristics and social network communities in developing customer e-loyalty in the online travel industry
Toufily E, Arcand M, Legault J, Ricard L
Year of publication: |
October-December 2016
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Authors: | Elissar, Toufily ; M., Arcand ; J., Legault ; L., Ricard |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2016, 4, p. 221-231
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Subject: | E-loyalty | E-satisfaction | Website characteristics | Usefulness of social networking sites | Travel industry | Website | Social Web | Social web | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Reisevermittler | Travel agency |
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