The sales and competitive effects of styling and advertising practices in the US auto industry
John E. Kwoka, Jr
| Year of publication: |
1993
|
|---|---|
| Authors: | Kwoka, John E. |
| Published in: |
The review of economics and statistics. - Cambridge, Mass. : MIT Press, ISSN 0034-6535, ZDB-ID 207962-8. - Vol. 75.1993, 4, p. 649-656
|
| Subject: | Kfz-Industrie | Automotive industry | Produktgestaltung | Product design | Werbung | Advertising | Wettbewerb | Competition | USA | United States | 1960-1982 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001167585