The sales response to advertising: A reconsideration
Year of publication: |
1981
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---|---|
Authors: | Sturgess, Brian ; Young, Robert |
Published in: |
Managerial and Decision Economics. - John Wiley & Sons, Ltd., ISSN 0143-6570. - Vol. 2.1981, 3, p. 133-138
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Publisher: |
John Wiley & Sons, Ltd. |
Saved in:
Saved in favorites
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