The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation.
| Year of publication: |
1983
|
|---|---|
| Authors: | Krishnamurthi, Lakshman |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 10.1983, 1, p. 62-72
|
| Publisher: |
University of Chicago Press |