The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes
Manlio Del Giudice, Maria Rosaria Della Peruta
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Del Giudice, Manlio ; Della Peruta, Maria Rosaria |
| Publisher: |
Cham : Palgrave Macmillan |
| Subject: | Innovation | Kundenzufriedenheit | Customer satisfaction | Wissensmanagement | Knowledge management | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Wissen | Knowledge | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | xiii, 138 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-3-319-41883-4 ; 3-319-41883-1 ; 978-3-319-41884-1 |
| Other identifiers: | 10.1007/978-3-319-41884-1 [DOI] |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522663