The scentscape: An integrative framework describing scents in servicescapes
Year of publication: |
2016
|
---|---|
Authors: | Girard, Marc ; Girard, Anna ; Suppin, Anna-Caroline ; Bartsch, Silke |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department, ISSN 1864-0761. - Vol. 9.2016, 1, p. 597-622
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | Scent | Servicescape | Air quality | Integrative framework |
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