The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement
| Year of publication: |
2002
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|---|---|
| Authors: | Dholakia, Utpal M. ; Morwitz, Vicki G. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 29.2002, 2, p. 159-167
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