The search experience credence framework : theoretical foundations and marketing application
by John Dale Mittelstaedt
| Year of publication: |
1995
|
|---|---|
| Authors: | Mittelstaedt, John Dale |
| Subject: | Produktinformation | Informationsbeschaffung | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 177 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Iowa City, Iowa, Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004760252