The search for focus - Brand values across Europe
Year of publication: |
1996
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Authors: | Bull, Nick ; Oxley, Martin |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 24.1996, 4, p. 239-246
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