The second century : reconnecting customer and value chain through build-to-order ; moving beyond mass and lean production in the auto industry
Matthias Holweg; Frits K. Pil
| Year of publication: |
c2004
|
|---|---|
| Authors: | Holweg, Matthias ; Pil, Frits K. |
| Publisher: |
Cambridge, Mass. [u.a.] : MIT Press |
| Subject: | Kfz-Industrie | Automotive industry | Branchenentwicklung | Sector development | Welt | World | Kraftfahrzeughandel | Kraftfahrzeugindustrie | Marketing | Verbraucherzufriedenheit | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 238 S Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. [215]-232) and index |
| ISBN: | 0-262-08332-9 ; 0-262-58262-7 ; 978-0-262-58262-9 ; 978-0-262-08332-4 |
| Classification: | Unternehmensführung ; Marketing ; Kraftfahrzeuge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001808932