The secret ingredient is me : customization prompts self-image-consistent product perceptions
Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, and Nina Gros
| Year of publication: |
2019
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|---|---|
| Authors: | Klesse, Anne-Kathrin ; Cornil, Yann ; Dahl, Darren W. ; Gros, Nina |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 879-893
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| Subject: | customization | product perceptions | product recommendations | self-image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719846063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177665