The Secret to Successful User Communities:An Analysis of Computer Associates’ User Groups

This paper provides the first large scale study that examines the impact of both individual- andgroup-specific factors on the benefits users obtain from their user communities. By empiricallyanalysing 924 survey responses from individuals in 161 Computer Associates’ user groups, thispaper aims to identify the determinants of successful user communities.[...]

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Year of publication:	2006-07-06
Authors:	Schulz, Celine
Institutions:	Universität <München> / Fakultät für Betriebswirtschaft
Subject:	Informationsmanagement \| information management \| Virtuelle Gemeinschaft \| Kollektivismus \| Interorganisationssystem

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1 Introduction
2 Literature Review
3 Determinants of Successful User Communities
3.1 Individual-Specific Determinants
3.2 Group-Specific Determinants
4 Research Methodology
5 Computer Associates’ User Groups
5.1 The CA User Group Program
5.2 How CA Leverages its User Groups
6 Data Description
7 Empirical Analysis
7.1 Descriptive Statistics
7.2 Multivariate Analysis
7.3 Management Implications
8 Conclusion
References
A Appendix

Persistent link: https://www.econbiz.de/10005869359