The self-creation effect : making a product supports its mindful consumption and the consumer’s well-being
Johanna Brunneder, Utpal Dholakia
| Year of publication: |
September 2018
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|---|---|
| Authors: | Brunneder, Johanna ; Dholakia, Utpal |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 3, p. 377-389
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| Subject: | Product self-creation | Mindfulness | Mindful consumption | Consumer well-being | Consciousness | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life | Konsum | Consumption | Privater Konsum | Private consumption | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-018-9465-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930045