The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
| Year of publication: |
2011
|
|---|---|
| Authors: | Ebbes, Peter ; Papies, Dominik ; van Heerde, Harald J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 6 (16.8.), p. 1115-1123
|