The Separateness-Connectedness Self-Schema: Scale Development and Application to Message Construction
| Year of publication: |
1997
|
|---|---|
| Authors: | Wang, Cheng Lu ; Mowen, John C. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 14.1997, 2, p. 185
|