The service elimination decision-making during the service life cycle : some pilot empirical evidence
Paulina Papastathopoulou, Spiros P. Gounaris and George J. Avlonitis
| Year of publication: |
2012
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|---|---|
| Authors: | Papastathopoulou, Paulina ; Gounaris, Spiros P. ; Aulōnitēs, Geōrgios I. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 6, p. 844-874
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| Subject: | Dienstleistung | Services | Produktmanagement | Product management | Portfolio-Management | Portfolio selection | Entscheidung | Decision | Produktlebenszyklus | Product life cycle | Empirische Methode | Empirical method | Griechenland | Greece |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562322