The service function as a holistic management concept
Year of publication: |
2011
|
---|---|
Authors: | Kowalkowski, Christian |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 7, p. 484-492
|
Subject: | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | Dienstleistungsmanagement | Service management | Holismus | Holistic approach |
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