The services internationalization process : an exploratory investigation of Australian service company internationalization to China
Jane L. Menzies and Stuart Orr
| Year of publication: |
2013
|
|---|---|
| Authors: | Menzies, Jane L. ; Orr, Stuart |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 4, p. 287-311
|
| Subject: | services | internationalization | entry modes | Australian businesses | China | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Australien | Australia | Multinationales Unternehmen | Transnational corporation | Dienstleistungssektor | Service industry | Auslandsinvestition | Foreign investment | Dienstleistungshandel | Trade in services |
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