The "shaken self" : product choices as a means of restoring self-view confidence

Leilei Gao; S. Christian Wheeler; Baba Shiv

Year of publication:	2009
Authors:	Gao, Leilei ; Wheeler, S. Christian ; Shiv, Baba
Published in:	Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 1, p. 29-38
Subject:	Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence

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