The shift : the transformation of today's marketers into tomorrow's growth drivers
Scott M. Davis; foreword by Philip Kotler
| Year of publication: |
c 2009 ; 1. ed.
|
|---|---|
| Authors: | Davis, Scott M. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Organisationsstruktur | Organizational structure | Innovation | Marketing | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVII, 236 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index 0905 |
| ISBN: | 978-0-470-38838-9 ; 0-470-38838-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003822843