The shifting range of optimal web site complexity
Robert Mai; Stefan Hoffmann; Uta Schwarz; Thomas Niemand; Jana Seidel
| Year of publication: |
2014
|
|---|---|
| Authors: | Mai, Robert ; Hoffmann, Stefan ; Schwarz, Uta ; Niemand, Thomas ; Seidel, Jana |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 2, p. 101-116
|
| Subject: | Web site complexity | Web site effectiveness | User-computer interaction | Experiment | Structural complexity | Visual complexity | Website | Komplexitätsmanagement | Complexity management | Komplexe Systeme | Complex systems | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399460