The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
| Year of publication: |
2001
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|---|---|
| Authors: | Volle, Pierre |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 2, p. 63-74
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