The signals are talking : why today's fringe is tomorrow's mainstream

Amy Webb

Introduction : "Hello, are you lost?" -- The instructions: a futurist's playbook for every organization -- When cars fly: understanding the difference between trend and trendy -- Survive and thrive, or die: how trends affect companies -- Finding the fringe: seek out the unusual suspects -- Signals matter: uncovering hidden patterns -- The "Uber for X" trend: ask the right questions -- Is it really awesome?: know when the timing is right -- If this, then that: a formula for action -- Greetings, robot overlords: pressure-testing your strategy -- Reverse-engineering the future

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Year of publication:	[2016] ; First edition
Authors:	Webb, Amy
Publisher:	New York : PublicAffairs
Subject:	Strategisches Management \| Strategic management \| Innovation \| Zukunftsforschung \| Futures studies \| Wirtschaft \| Prognose \| Strategische Planung \| Technische Innovation
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [gbv.de]