The significance of reputation and brand in creating trust between an online vendor and its customers
Sabine Einwiller
| Year of publication: |
2003
|
|---|---|
| Authors: | Einwiller, Sabine |
| Published in: |
Trust in the network economy. - Wien [u.a.] : Springer, ISBN 3-211-06853-8. - 2003, p. 113-127
|
| Subject: | Vertrauen | Confidence | Reputation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Firmenimage | Corporate reputation | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002150630