The Single-Question Trap - The net promoter score has limits in predicting financial performance.
| Year of publication: |
2007
|
|---|---|
| Authors: | Pingitore, Gina ; Morgan, Neil A. ; Rego, Lopo L. ; Gigliolti, Adriana ; Meyers, Jay |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 2, p. 8-13
|