The smarter screen : surprising ways to influence and improve online behavior

Shlomo Benartzi with Jonah Lehrer

Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools

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Year of publication:	[2015]
Authors:	Benartzi, Shlomo ; Lehrer, Jonah
Publisher:	[2015]: New York, New York : Portfolio/Penguin
Subject:	Internet \| Verbraucherverhalten \| Neuroökonomik
Description of contents:	"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList Table of Contents [gbv.de]

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Extent:	viii, 248 pages 23 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (pages 215-238) and index
ISBN:	1591847869 ; 978-1-59184-786-1 ; 978-1-59184-832-5 ; 1591848326
Classification:	Technologische Faktoren
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011474305