The social lives of products : analyzing product demography for management theory and practice
Glenn R. Carroll; Olga M. Khessina; David G. McKendrick
| Year of publication: |
2010
|
|---|---|
| Authors: | Carroll, Glenn R. ; Khessina, Olga M. ; McKendrick, David George |
| Published in: |
Annals / The Academy of Management. - Philadelphia, Pa. [u.a.] : Routledge, Taylor & Francis Group, ISSN 1941-6520, ZDB-ID 2436902-0. - Vol. 4.2010, p. 157-203
|
| Subject: | Produktlebenszyklus | Product life cycle | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008651804