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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea, (2018)
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima, (2016)
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame, (2023)
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin, (2012)
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
"Neuromarketing ist auch für den Verbraucherschutz von großem Nutzen" : Interview mit Martin Reimann
Reimann, Martin, (2014)