The soul of design : harnessing the power of plot to create extraordinary products

Lee Devin and Robert D. Austin

Intro -- Contents -- Acknowledgments -- Part One: Non-Ordinary Products (and Services) -- Part Two: The Component Parts of Form -- Part Three: Qualities of the Soul (of Design) and Their Consequences -- Part Four: Makers and Creativity: Toward Commercial Success with Special Things -- Part Five: Closure -- Glossary -- Cases Examined -- Research Approach -- Notes -- Bibliography -- Index.

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Year of publication:	2012 ; Online-Ausg.
Authors:	Devin, Lee
Other Persons:	Austin, Robert D. (contributor)
Publisher:	Stanford, California : Stanford Business Books, an imprint of Stanford University Press
Description of contents:	This book explains what factors make certain products and services "special" (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.

Extent:	Online-Ressource (xi, 176 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
ISBN:	978-0-8047-5720-1 ; 978-0-8047-8496-2 ; 978-0-8047-5720-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012683285