The stakeholder approach : a new perspective on developing and marketing clinical trials
Courtney M. Droms; Michael Ferguson and Karen Giuliano
| Year of publication: |
2014
|
|---|---|
| Authors: | Droms, Courtney M. ; Ferguson, Michael ; Giuliano, Karen |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 1, p. 1-12
|
| Subject: | clinical trials | communication strategy | decision making | health care | stakeholder analysis | Stakeholder | Arzneimittel | Pharmaceuticals | Krankenhaus | Hospital | Theorie | Theory | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362784