The status of gifts in the receiver's life : reason for the transformation of commercial products into special, common or hated objects
Jorge Cruz-Cárdenas
| Year of publication: |
2014
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|---|---|
| Authors: | Cruz-Cárdenas, Jorge |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 2, p. 139-145
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| Subject: | Receiver of the gift | consumer behaviour | collectivism | status of the gift | logistic regression | Latin America | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Lateinamerika |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010258202