The STEP Scale: A Measure of Short-Term Export Performance Improvement
| Year of publication: |
2004
|
|---|---|
| Authors: | Lages, Luis Filipe ; Lages, Cristiana Raquel |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 12.2004, 1, p. 36-56
|