The sting of social : how emphasizing social consequences in warning messages influences perceptions of risk
Mitchel R. Murdock & Priyali Rajagopal
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Murdock, Mitchel R. ; Rajagopal, Priyali |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 83-98
|
| Subject: | temporal distance | perceived vulnerability | perceived severity | warning messages | consumer experiences | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Experiment | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0402 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697513