THE STRATEGIC EVALUATION OF NEW TECHNOLOGIES THROUGH MULTICRITERIA ANALYSIS: THE ADVISORS CASE

The authors of this paper, economic experts participating in the ADVISORS project, a large scale, pan-European study co-funded by the European Union (2000-2002), have developed a strategic evaluation methodology building upon multicriteria analysis (MCA), to assess advanced driver assistance systems (ADAS). ADAS is a set of new technologies intended to fundamentally improve road safety in the European Union. This paper includes a description of this new MCA methodology as it was applied to ADAS. This new MCA methodology is based on the analytic hierarchy process (AHP) of Saaty and synthesises information from both stakeholder analyses and technical performance studies.