The strategic evolution of Aer Lingus from a full-service airline to a low-cost carrier and finally positioning itself into a value hybrid airline
Year of publication: |
September 2017
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Authors: | O'Connell, John F. ; Connolly, David |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 23.2017, 6, p. 1296-1320
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Subject: | Aer Lingus | Dublin airport | hybrid airline | Ireland | North Atlantic | Fluggesellschaft | Airline | Irland | Flughafen | Airport | Luftverkehr | Air transport | Wettbewerbsstrategie | Competitive strategy | Niedrigpreisstrategie | Low-cost strategy | Luftverkehrspolitik | Air transport policy |
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