The strategic impact of vertical integration on non-deceptive counterfeiting
Junsong Bian, Guoqing Zhang, Guanghui Zhou
| Year of publication: |
2023
|
|---|---|
| Authors: | Bian, Junsong ; Zhang, Guoqing ; Zhou, Guanghui |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 260.2023, p. 1-24
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| Subject: | Anti-counterfeiting | Brand quality | Non-deceptive counterfeits | Supply chain management | Vertical integration | Vertikale Integration | Lieferkette | Supply chain | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.108863 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310248