The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China
Year of publication: |
2011
|
---|---|
Authors: | Wickham, MD ; Wong, TL ; O'Donohue, W |
Publisher: |
Academy of Taiwan Business Management Review |
Subject: | Commerce | Management | Tourism and Services | Marketing | Marketing Management (incl. Strategy and Customer Relations) |
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