The strategy pyramid : strategic marketing analysis for developing countries
Year of publication: |
1989
|
---|---|
Authors: | Andaleeb, Syed S. |
Other Persons: | Gardner, David Morgan (contributor) |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 3.1989, 1, p. 7-32
|
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Entwicklungsländer | Developing countries |
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