The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina
Anna K. Zarkada, Muhammad Kashif and Zainab
| Year of publication: |
2025
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|---|---|
| Authors: | Zarkada, Anna K. ; Kashif, Muhammad ; Zainab |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 16.2025, 3, p. 689-712
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| Subject: | Religious tourism destination image (RTDI) | User-generated content (UGC) | Netnography | Religious tourism (RT) | Muslim tourists | TripAdvisor reviews | Cognitive | Affective and conative tourism experience attributes | Tourism marketing | Tourism experience | Qualitative study | Destination marketing organizations (DMOs) | The Muslim consumer | Tourismusmarketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Religion | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-06-2024-0229 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015330328