The structure and evolution of business-to-business marketing: A citation and co-citation analysis
| Year of publication: |
2011
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| Authors: | Backhaus, Klaus ; Lügger, Kai ; Koch, Matthias |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 6, p. 940-952
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