The structure of survey-based brand metrics
Donald R. Lehmann, Kevin Lane Keller, and John U. Farley
| Year of publication: |
2008
|
|---|---|
| Authors: | Lehmann, Donald R. ; Keller, Kevin Lane ; Farley, John U. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 4, p. 29-56
|
| Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | USA | United States | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003813588