The Study of Controllably Environmental Factors Affecting on Export Buyers’ Decision-Making Process of Steel Products

Decision purchase process are effected by two types of controllable and uncontrollable factors that some of the most important of them are socio-cultural group, Situational factors and the factors as for Marketing mixes (stokes, 2002: 121).Today, controllable environmental factors or marketing mixes elements of Steel manufacturer is typically influence on the decision process of steel buyer. In this research, one main aim meaning the influence of Marketing mixes elements on the process of organizational buyers is considered. The orientation of this research was applied and according to nature and way, is descriptive – survey and is used from inferential tests like T test and Co-relational test and ANOVA to analyze the data for testing the hypothesis and other results. The result of this research is that researcher could get acceptable significant relationship between the payment conditions of goods value and delivery conditions and payment conditions of goods and organizational personality consists of both real and legal person of steel manufacturer