The study of service innovation for digiservice on loyalty
Chih-Wen Wu
| Year of publication: |
2014
|
|---|---|
| Authors: | Wu, Chih-wen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 819-824
|
| Subject: | Technology leadership | Service leadership | Brand equity | Customization | Loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Innovation | Markenimage | Brand image | Dienstleistungsinnovation | Service innovation | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363295